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Foundations of marketing communications : a European perspective
Material type:
TextPublication details: Harlow : Prenrtice Hall, 2003.Description: 328p. : ill. ; 25cmISBN: - 0-273-70386-2
- HF5415.123.P45
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book Special Reserve | UDSM Library | Social Sciences Special Reserve Collection | HF5415.123.P45 (Browse shelf(Opens below)) | Not for loan | 000000348634 | ||
| Book | UDSM Library | Social Sciences Collection | HF5415.123.P45 (Browse shelf(Opens below)) | Available | 000000348632 |
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| HF5415.12.A15 Business market management : understanding, creating and delivering value | HF5415.12.D44 K565 Marketing in developing countries | HF5415.12.D44 K565 Marketing in developing countries | HF5415.123.P45 Foundations of marketing communications : a European perspective | HF5415.126.K38 1986 Direct marketing | HF5415.126.K38 1986 Direct marketing | HF5415.126.K38 1986 Direct marketing |
Includes bibliographical references and index
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