Marketing management : analysis, planning, implementation, and control
Material type:
TextPublication details: Upper Saddle River : Prentice-Hall, 1997.Edition: 9th edDescription: 1v.(various pagings) : ill. ; 27cmSubject(s): LOC classification: - HF5415.13.K64 1997
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | UDSM Library | Social Sciences Special Reserve Collection | HF5415.13.K64 1997 (Browse shelf(Opens below)) | Available | 000000266215 |
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| HF5415.13.B565 Business to business marketing management : Aglobal perspective | HF5415.13.B7 1978 Marketing management and administrative action | HF5415.13.H546 2013 Marketing strategy : the thinking involved | HF5415.13.K64 1997 Marketing management : analysis, planning, implementation, and control | HF5415.13.L337 Marketing management | HF5415.13.M36 Marketing plans: how to prepare them, how to use them | HF5415.13.P542 Market-Led strategic change : a guide to tansforming the process of going to market |
Includes bibliographical references
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