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Introduction to advertising and promotion : an intergrated marketing communication perspective

By:

Belch, George E [Author]

Contributor(s):

Belch Michael A

Material type: Text

Text

TextPublication details: Boston: Irwin, 1993Edition: 2nd.edDescription: xviii,806P.: ill.; 27.5cmISBN:

0-256-10516-2

Subject(s):

LOC classification:

SJMCHF5823.B387

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Includes bibliographical references and index

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